The ready-to-wear women’s fashion brand known for perfecting the stripe

LA LIGNE NYC

About My Work.

As Social Media Manager, I was tasked with translating La Ligne’s brand ethos into a noteworthy and trendsetting online presence.

Responsibilities:

I managed the Instagram, Facebook, and Pinterest for both La Ligne NYC and the menswear line Our Lady of Rocco. I partnered with the La Ligne Co-Founders and broader marketing team to strategize, plan, and execute a content strategy that is reflective of the brand’s identity and current digital trends.
I planed, designed, and scheduled all La Ligne and Our Lady of Rocco social media content using a comprehensive editorial calendar, Adobe Photoshop, Adobe After Effects, Canva, and Later. I also filmed and edited all video content for La Ligne social media platforms.
I monitored performance of all social media content and leveraged that data to inform future content strategy utilizing Later’s analytics platform.
I led La Ligne’s influencer marketing strategy in coordination with the PR team to identify on-brand content creators to partner with.

Content Creation

As Social Media Manager, a great deal of my responsibilities included designing content to be used on La Ligne’s social platforms in order to promote their clothing.